MORIYUKI OCHIAI ARCHITECTS
MORIYUKI OCHIAI ARCHITECTS
MORIYUKI OCHIAI ARCHITECTS
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Milky mirage
Milky mirage

牧場を運営する企業の、乳製品を販売する店舗の空間デザイン

乳製品の原料であるミルクや牧場をイメージさせ、商品を魅力的に展示する空間の創造

牧場を運営する企業の、乳製品を販売する店舗の空間デザイン


乳製品の原料であるミルクや牧場をイメージさせ、商品を魅力的に展示する空間を求められた。


店舗正面の、新鮮なミルクのエネルギーをダイナミックに発散する、美しい波紋と輝きを放つカウンター。

新鮮なミルクの瑞々しい力をもった、美しい波紋のような形状の什器。什器や壁には、ミルクと牧場の木々が共鳴しグラデーション状に溶け合うような白色と緑色と茶色の色彩を施す。


新鮮なミルクと乳牛を育む牧場の森の、活き活きとした生命のエネルギーを空間全体に展開させ、良質な商品作りを追求する店舗として、明快なイメージを発信する空間である。

The following interior design was realized for a store selling dairy products owned by a company which runs its own dairy farm. Since the distinctive characteristic of their products is the fact that fresh milk produced at the dairy farm is used in each and all of their products, we were tasked with providing a space to attractively display said products by evoking the imagery associated with fresh milk and the farm throughout the entire space.


Therefore, we sought to deploy throughout the entire space the lively vital energy of fresh milk and the forest surrounding the farm on which milk cows are raised.


The counter at the front of the store sets the tone for the space with its white fluid appearance.
This shape is an abstract representation of the lively expressivity of milk; a fluid that creates beautiful sparkling ripples. The changes created by reflective materials confer abundant expressivity to the light, which glows with organic vitality, while dynamically diffusing the energy of fresh milk.


Inspired by the loving care with which each product on sale is crafted, we proposed a design bearing the hallmark of handcrafted work using a special paint on the walls and fixtures to impart abundant expressivity to the store. By drawing energetic patterns with milky tones on the store walls and applying a white, green and brown color gradation produced by the resonance between the farm's trees and milk on the fixtures, we sought to give our design the dynamic chaotic beauty and the vibrant force of nature.


The store's fixtures feature flowing wavy lines expressing the freshness and vitality of milk that create a warm and soft atmosphere, gently enfolding the persons facing them.
Interestingly, the parts of the shelves that are closer to the fingers handling the products appear to depict gentle, organic wavy contours, which are intended to obtain a lovable design that customers want to touch, while fostering a feeling of intimacy between them and the products on display.


These features contribute to send out a strong image as a store seeking to make high quality products while lending the space the dynamism of fresh milk and the natural setting of the farmstead serving as a backdrop for said products.

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Location:  
design team : Moriyuki Ochiai, Wakana Sujishi, Marina Masuda
construtor : Yamatempo
special paint : Osamu Yamaguchi
photo: atsushi ishida
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